Other study objectives are: 1. As mentioned earlier, consumer behavior within the Soft Drink industry has shifted to more health-conscious drinks. Grand View Research has segmented the global carbonated soft drink market on the basis of flavor, distribution channel, and region: Carbonated Soft Drinks Flavor Outlook (Revenue, USD Billion, 2016 - 2028) Cola. Europe. Others. North America is the major dominating region in the soft drink market and is expected to continue its dominance during the forecast period 2019-2026. The Soft Drinks market was estimated at XX Million US$ in 2020 and is probable to grasp XX Million US$ by 2026, at a CAGR of XX% throughout 2020-2026. So in turn, the shift of new preferences impacts the consumer purchase decision process. If you view the dashboard, you can turn filters on and off by selecting age and gender groups. You can also drag the soft drink cans and statements around the map to make them easier to read. soft drinks consumers based on benefits sought. Coca-Cola has a countrywide network of product distribution but the company segments more in urban and suburban areas as compared to rural areas. Even though most of the soft drinks are regarded as unhealthy the consumption is doubled thorough these 30 years (Muris et al., 1993). 2. According to region soft drinks market is grouped into North America, Europe, Asia Pacific, South America, and Middle East& Africa. This is an industry wide trend. South America. Market Segmentation Of Soft Drinks Industry By Region Are As Follows: North America. BRAND ANALYSIS 1.2 The purpose of the study The main purpose of this study is the soft drink consumer segmentation in Kosovo based on benefits sought. Asia-Pacific. To Identify differences between the behavior of consumers in the market segmentation based on benefits sought/required. As Exhibit A showed, per capita soft drink consumption and revenues has decreased. SOFT DRINKS CONSUMER SEGMENTATION USING BENEFIT SOUGHT VARIABLES-CASE STUDY KOSOVO MARKET. The demand for juice products is increasing among consumers owing to their detoxifying properties. Datamonitor (2005) also found that the total market value of soft drinks reached $307.2 billion in 2004 with a market value forecast of $367.1 billion in 2009. It is important to specify that PepsiCo portfolio comprises 22 brands including Pepsi-Cola, Lay’s, Mountain Dew, Gatorade, Tropicana and others, and the Table 2 above specifies PepsiCo target customer segment in general by focusing on the common characteristics of positioning of brands within PepsiCo portfolio. The major soft drinks market growth came from the juices and juice concentrates segment. Geographic segmentation calls for dividing the market into different geographical units such as regions, cities, or neighborhood. Soft Drink Market report strategically analyze each submarket with respect to individual growth trend and their contribution to the market. corpus id: 216124398. soft drinks consumer segmentation using demographic and consumption characteristics: case study city of pristina @inproceedings{begunca2019softdc, title={soft drinks consumer segmentation using demographic and consumption characteristics: case study city of pristina}, author={arsim begunca}, year={2019} } 1.2. The modern soft drink industry started in 1886, when Dr. John S. Pemberton invented "Coca Cola" in Atlanta, Georgia. Middle-East & Africa. Marketline (2012) explains soft drink market as it is composed of retail sale of bottled water, carbonates, concentrates, functional drinks, juices, ready to drink tea and coffee and smoothies. PepsiCo segmentation, targeting and positioning. January 2017; European Journal of Sustainable Development 6(1) DOI: 10.14207/ejsd.2017.v6n1p167. III. Carbonated Soft Drink Market Segmentation. Citrus. It shows the positioning of soft drink brands in the Australian carbonated soft drink market.
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